Creative Incubator

What is Creative Incubator?

Creative Incubator

Driven by the HOW, we ask the WHY.

There is no better programme to be a part of than that of the Creative Incubator 2021 edition: The Collective Creative Culture.

This is a culture the world needs urgently today – a community, a unified collective – built to spearhead a global cultural shift in thinking and behaviour – to ultimately change the world for the better, beyond critical mass.

To start this vital collective, we are encouraging a new culture to grow, beyond borders, nationalities and time zones. So how, when and to what depth you get involved is yours to decide. It is this kind of flexibility and humanity-focussed co-creation we need to foster and implement, to ultimately generate a real, sustainable collective culture that harnesses the universal language of creativity to empower action and intention, for all.

In collaboration with the Art Directors Club of Europe, we will harness our diverse multi-talented community and together, incubate the concept of a unified collective culture.

Become a part of it

Sign Up

In A Nutshell

The doors to our programme open on the first of July and closes at the end of November.

Throughout this time, you are free to hop in and out to consume any of the available content at your own pace.

Select and book yourself into any of the digital-live masterclasses followed by group and project work sessions whenever it suits you. While the programme progresses week to week, each masterclass is a closed session in itself.

Missing a masterclass is no problem, as they are each recorded and can be viewed afterwards at any point.

You can Join the Creative Incubator at any time from first of July until the end of November – and you’ll always have the full content available.

Think of it like your very own Netflix of creative incubation, built to fuel you with the content and collective knowledge to help you better navigate the rapidly transforming society you belong to.

Are you?

A creative

and want to use your talent for meaningful purposes, not just for selling brands and products?

Are you?

A leader

aiming to truly transform your organisation, inspire your team and rewrite the story of your brand?

Are you?

A trailblazer

who seeks direction and believes innovation and creativity are the ingredients to transform our future?

Are you?

A changemaker

needing to take creative action to solve relevant social problems?

Are you?

A founder

building a future facing company to spearhead conscious business?

Are you?

A pioneer

and are determined to challenge yourself, explore the unknown and enable a better world?

Sparked your interest?

Register

Programme Key Facts

Format

The Creative Incubator 2021 is a digital programme, designed in collaboration with the Art Directors Club of Europe, open to participants from first of July until end of November. Beside the pre-recorded content, it also offers digital live sessions, group and project work as well as Q&As with mentors and coaches.

no matter when you sign up, you will have access to:

Groundbreaking inspiring masterclasses followed by digital group and project work,

Full access to all recorded videos, audibles and mentor presentations

Duration

The door to our digital library opens from June 26th followed by first master classes on July 1st, integrating moderated group works. The Creative Incubator finishes mid November when the results will be presented during an ADCE event.

Working Style

The Creative Incubator is a composition of inspiring master classes, journeys of self-discovery and effective group work, from collaboration to prototype, through the use of debate, research and analysis to ultimately challenge the status quo.

Pricing

Driven by fundamentals of conscious business, the aim of this programme is not to make profit, but to cover the costs and enable the coming together of a unique community of like-minded people to better deal with the challenges our society is currently facing.

Online Programme

The Programme admits upon application. The admission fees for the digital package (6 months, full access to all recordings, lectures and weekly synchronised online sessions) is €240.

ADCE members receive a 10% discount.

Live Event

Current pandemic circumstances have challenged our live events. We are therefore unable to guarantee that the events will take place. In case things change, Neural Jam (in collaboration with ACDE) will be providing 100 grants for two live events. they will be hosted in Berlin and Barcelona. The grants reflect an 80 % discount leading to a reduced cost of €360.

The winners of the grants will also receive free admission to the online program.

Programme Timeline

timeline

March 15th

Open for applications

April 5th

Applications under review

April 19th

Admission starts

June 26th

Digital Programme kicks off

Phase one

De-Construction

Phase two

Re-Build

Phase three

Application – Execution

November

Presentation of the outcome during
the ADCE event

Programme Director

Programme Director

Jamshid Alamuti

Conceptualising the creative incubator programme and preparing to launch it is one of the most exciting moments of my year!

It feels as if you are the main organiser of a huge music festival, standing backstage, small talking with a group of rock stars, who will be going onto the stage any minute to make the crowd go crazy and dance their hearts out.

I love thinking of topics relevant to our society and the world we live in. Together, we curate top mentors with vision who collectively step up to contribute their expertise to design a format which maximises the interaction between the pioneers and those eager to learn.

This is the journey I am privileged to share as Programme Director of Creative Incubator. Why would I dream of doing anything else? Join me, you would know what I mean when you become a part of it.

Our Mentors

Fernanda Romano

Fernanda Romano

Chief Marketing Officer at Alpargatas S.A.

Fernanda has been in tech, marketing and advertising for over 20 years now. she’s been working with teams including creative and production units, and this is what makes her a unique personality: no matter what she does, she inspires, she puts people first and she leaves a memory behind. Fernanda is the most authentic, energetic and fascinating mentor you would ever meet. This is a promise.

She was named one of AdAge’s 100 most influential women in advertising in 2012. She also served on the board of Instituto Aliança Futuro da Criança, an NGO focused on generating human and financial resources for education of children and youth in Brasil.

Luis Villa

Luis Villa

Strategy & Design independent consultant

Since the 90’s, Luis has worked as a strategist and designer for big companies and startups such as Fjord and Accenture. Luis is a generalist, having designed products and services, set up teams and companies, and transformed culture and processes across many industries and countries.

During the last 10 years, Luis has worked as Strategy Director in Fjord and Accenture, opening studios and new markets.

Luis is a mentor, speaker and professor at business schools and universities. Luis is an Aspen Institute Fellow, where he advises the Tech & Society Initiative

Vasco Thomaz

Vasco Thomaz

Creative Director & Co-Founder Judas Rocks

Vasco is a Judas, he betrayed high school life for a bohemian life, university for an agency intern job, a professional rugby career for a junior job in Young & Rubicam, betrayed living in a family neighbourhood for a piece of action in Lisbon coolest neighbourhood. He strangely never betrayed his rugby or football club for any other, but instead a multinational agency of 300 people for a national agency of 5.

Vasco is Judas because after being a very well paid Creative Director in the most successful Portuguese agency for the past 20 years, he opened his own indie agency in the middle of the pandemic crisis. Vasco is Judas and Judas Rocks.

Julia von Winterfeld

Julia von Winterfeld

Human Leadership Activist, Purpose Advocate

Julia von Winterfeldt worked for 20 years in Berlin, New York, New Delhi and London for international, digital marketing and technology companies – Publicis Pixelpark, Publicis Sapient, Accenture and most recently as Managing Director for AKQA Germany. Her mission is to awaken leaders to being and living who they truly are. And her ambition is to raise the limitless potential of over one million people before she leaves this planet.

Paul Verdin

Paul Verdin

Professor at K.U. Leuven

Specialising in Strategy and Management, Paul directs executive seminars and strategy workshops, and consults on strategy processes for a wide range of global companies across a variety of industries. He is a regular keynote speaker on top management conferences and serves as a non-executive board member of companies and non-profit institutions, and Academic Partner and Chairman of the Value Creation Initiative at Executive Learning Partnership, a strategy consulting firm he co-founded almost 20 years ago.

Patrik Partl

Patrik Partl

Owner Brokkoli Advertising

With a background in Copywriting and Creative Direction, Patrik owns Brokkoli Advertising, based in Vienna. He has won over 100 national and international awards including Eurobest, Cresta & DDP, as well as 2 Cannes Lions, 5 from Art Directors Club of Europe and the Golden Drum Grand Prix award. Some previous notable clients include Red Bull, Sony & Peugeot. He also founded the Copywriter School of Vienna and the Design Basics Foundation Course in Vienna.

Susana Coerver

Susana Coerver

CEO Fuel Lisboa

Susanna knew early on that communication, creativity and art would have to be part of her path. Having completed various degrees she’s been working in the field for 20 years and believes passion is the start to a successful career.

She worked hard to get to where she stands today, and love, passion, continuous learning and sharing knowledge at the same time are the keys to her happiness. She has held advertising management positions in Portugal and Brazil, both on the agency and brand side.

Conn Bertish

Conn Bertish

Creative Resilience Strategist, Founder & Trainer

Dubbed an agent provocateur by the South African media, Conn uses creativity in any form to enable humans, brands and the planet to become harder to kill. With an extraordinary background in big wave surfing, archaeology, playful thinking, world travels and conceptual art, Conn promotes curiosity, openness and play as necessary and powerful tools to help build creative resilience.

Marcelo Lourenco

Marcelo Lourenco

Founder Coming Soon

Marcelo Lourenço is one of the most respected creatives in Portugal. With a career spanning over 25 years, Marcelo has worked for the largest agencies in Brazil and Portugal, including Fuel Lisboa, the new Havas Group agency that started with just four people and, under his creative leadership, became the largest and the most awarded agency in the country.

In 2018, Marcelo decided to launch his own agency, Coming Soon, which, in just over two years, entered the top 40 of the largest agencies in the country and in 2020 was elected the “Portuguese Independent Agency of the Year” by El Ojo de Iberoamérica.

Veronica Ciceri

Veronica Ciceri

Creative Director DLV BBDO, Founder SheSays Milan

Some scientists believe that there is a gene for adventure and restlessness. The DRD4-7r gene would make people open to different experiences and more creative. Meet Veronica: a curious observer and a tireless researcher. She has never taken a DNA test, but she knows very well her compulsion to explore new destinations: whether it’s an inner journey in search of an idea, or an outer journey to find the perfect wave. She is currently working as Creative Director at DLV BBDO and as a passionate teacher at IED Milan. In 2020 she founded SheSays Milan, along with ten incredible women.

Jakub Hodbod

Jakub Hodbod

Global Head of Strategy Social.Lab, Chief Strategy Officer Ogilvy Czech

Jakub oversees the integration of social strategies for key clients of WPP and Ogilvy worldwide. His specialty are dynamic strategies that bridge the gap between creativity and media, combining the unique expertise of Social.Lab and creative powers of Ogilvy. Jakub’s experience and thought leadership shaped the transformation of Ogilvy in Belgium, Central Europe, and the USA. Under his strategic leadership, Ogilvy Social.Lab became the most effective European agency of 2018.

Rimantas Stanevičius

Rimantas Stanevičius

Creative Director Milk, Partner Folk

Rimantas Stanevicius has a background in psychology and communication science. He’s a Creative Director at Milk and founder and partner at Folk (one being an independent creative agency and the other – a branding studio). Rimantas teaches at the advertising school Atomic Garden and lectures at KOG marketing institute. He is also a curator of ADC*LT and, as of this year, a host and producer of the podcast series ADC*Talks.

Aistė Bikauskė

Aistė Bikauskė

Creative Director & Partner Imagine

Aistė Bikauskė is a Creative Director and Partner of the branding agency Imagine. With more than 10 years of experience in the design and creative field, Aistė consults companies on branding and visual identity strategies.

As a passionate educator herself and eager to emphasise the true value of ideas and design, she is one of the leading organizers of various conferences on creativity (Penketai, What’s Next, ADC Vilnius).

Being type 1 diabetic, she is actively working with the diabetes organisations in Lithuania, to develop new and more supportive solutions to the existing problems of the healthcare system.

Wences Sanz-Alonso

Wences Sanz-Alonso

Co-Founder Domestika

Wences Sanz-Alonso is a recognised professional in the field of design and creativity in Spain. He has worked in leading companies in the advertising and design sector for more than 15 years and is one of the founders of Domestika, Spain’s most important design community.

Having graduated in Advertising and Public Relations from the European University and the Complutense University of Madrid, he has also worked in the field of education, as both Director of Art & Design at the European University of Madrid and Graphic Design at the Miami Ad School in Madrid.

Ramsey Naja

Ramsey Naja

Creative leader and storyteller. Brand alchemist. Strategic maverick

Ramsey is a natural optimist who is passionate about solving problems. And although having achieved a lot in his career to date, he never wants to stop learning – learning new ways and unearthing old ones, but mostly learning what persuades people, what makes them tick, create, grow – and buy. In the course of his career, he has collected awards and the like, but the biggest recompense has always been building that of others. He means it.

Anna Ambrosio

Anna Ambrosio

Art Director Antville

Anna is Italian and has been working in the advertising and design industry since 2012, with about 10 years of experience in advertising, visual communication and design. She’s ambitious and passionate about everything creative. She works as an Art Director for an independent agency, Antville, in the South of Italy.

A few years ago she won the bronze medal for the Italian Giovani Leoni, and thanks to this flew to Lisbon to participate in the ADC*E Creative Express 2018. She’s also very proud to have won an award with her team at White Square Awards for 13 Credenze Packaging, an Italian food brand.

Pas Frezza

Pas Frezza

Creative Director Wunderman Thompson Italy

Pas started his career as a Reputation Manager and Graphic Designer in Naples, before becoming a Copywriter for Brand Portal Milan. After working as a screenwriter and freelancer he joined BBDO Group, where he held the role of Creative Director on the client side. After 10 years he moved to Serviceplan Group as Creative Director. Now he currently holds the role of Creative Director for Wunderman Thompson Italy.

He’s been teaching Copywriting and Lateral-thinking classes at Accademia di Comunicazione and in Politecnico di Milano since 2014.

Augustinas Paukste

Augustinas Paukste

Founder andstudio

After graduating from Vilnius Academy of Arts with a degree in Graphic Design, Augustinas and his partner founded andstudio – a branding design agency. In a short studio lifespan, they have succeeded in winning the most prestigious design awards in competitions such as the European design awards, Brand Impact awards, and A’ design awards. Augustinas initiated the design Studio Exchange program that was instantly recognised internationally, as well as starting Creativity Scouting – an annual conference, which has been inspiring Lithuanian creators since 2017.

Dora Pruzincova

Dora Pruzincova

Chief Creative Officer DDB Prague

Dora Pruzincova started her advertising career as a Copywriter. A decade later, she is now the Chief Creative Officer at DDB Prague. Her work has been awarded at various local and international festivals, including 14 Cannes Lions. As one of the youngest and most awarded creative leaders in Czechia, she appeared on the 30 Under 30 Forbes list.

Axel Quack

Axel Quack

Strategic Innovation Executive at Salesforce

Axel is Strategic Innovation Executive at Salesforce. He built accelerators and innovation departments focusing on new products and their business models e.g. from the inside for the biggest global insurance company and second largest investment company, FinTechs and successfully for his own startup ventures.

He heads business innovation programs with the aim to establish a human-centered, interdisciplinary process that creates desirable and sustainable changes in behavior and form – of individuals, systems and organizations – often for socially progressive outcomes.

Julia Arnott-Neenee

Julia Arnott-Neenee

Director of Strategy & Insights, Founder

Julia is an international strategist and insights specialist. She is passionate about technology, human behaviour and social impact.

Julia is dedicated to looking at how technology can impact the society for the better, advocating progress that reaches the whole of society and has recently co-founded PeopleForPeople, a youth-led Pacific Social Enterprise with the mission to strengthen Digital Empowerment in Aotearoa. We are People championing People to ensure No One is Left Behind.

Filippo Nassetti

Filippo Nassetti

Chief Marketing Officer, Havianas

Filippo Nassetti is an architect and generative designer.

His design agenda was initiated in 2012 by co-founding MHOX, a EU-funded research practice and start-up focused on the design of radical artefacts and wearable products through computational techniques and 3d printing.

In 2015 Filippo joined Zaha Hadid Architects, being responsible for computational design, body mapping and automated knitting, and many more fascinating projects. his involved in creative incubator is a blessing. he is known among past years’ participants as the most radical philosophe you could work with.

What Our Participants Say

Ossi Honkanen

Ossi Honkanen

Creative director at Hasan & Partner, Finland
Participant of Creative Incubator, 2020

For me, the Creative Incubator has been a place to grow, a place to refresh my thinking, a place to network, an opportunity to tackle problems I’d never considered. It’s a creative supercell of methods and people. The method is chaotic and even violent at times, while still a safe space and very welcoming.

The best analogy I can think is a particle accelerator. You take an idea, strip it into fundamental parts and the smash them together, observing the fallout and making profound discoveries about the nature of said ideas.

Gjergi Mero

Gjergi Mero

Corporate Strategy, Creative Direction, Founder
Participant of Creative Incubator, 2019

2019 Berlin’s last session of the Creative Incubator triggered my psyche in ways I wasn’t ready. I know many others shared the same feeling. Uncomfortably inspired, we rode a crazy train of ideas, debates and disruption. Still get the same feeling when I think about it. This time, in the middle of a historic pandemic, the 2021 sessions will be something surely you don’t wanna miss.

Zrinka Požar

Zrinka Požar

Creative Project Manager at Philomath
Participant of Creative Incubator, 2020

When I’m looking into the Creative Incubator, it presents an antidote to challenges that the creative industry and business itself face these days. The idea behind the incubator was not to give you the playbook on how things should work but lit your fire to build your own path. Jam is the social glue and core of this programme which through years become a community.

Lapo Ceccherelli

Lapo Ceccherelli

CCO & Co-founder at Filo
Participant of Creative Incubator, 2020

I have participated in 3 creative incubators. Each time it was a different stimulus to better understand the era we are living in. This thanks to the guidance of Jam, the reflections brought by the mentors and thanks above all to the wonderful people who participated. Super recommended if you want to have a fun, interesting space to exchange with smart people and grow.

Helen Kuremaa

Helen Kuremaa

Business Development Manager, Estonia
Participant of Creative Incubator, 2020

Creative Incubator was a great experience to think along and practice in the programme that is designed to inspire to see the long term and sustainable values behind business decisions and all the stakeholders.