Building Minimum Viable Communities

Overview

No matter how long you’ve been in business, you have heard of Minimum Viable Product. The commonly accepted idea is that a product with only its main premise (a function or feature) would find its consumer on the market or flop, proving that advancing it further is not a smart business decision.

But in recent years, strong communities had guaranteed the success of many startups and projects before they even had a product ready. No wonder, Web3 projects, small and big, build on ownership and extensively use platforms like Discord. The community provided support, and feedback and participated in shaping the product, making the involvement only more essential. Not only does the community prove the need for the product by acting as future consumers, but the members will be your best providers, consultants, and stakeholders when engaged.

Sounds great, right? Well, let’s strategize how to build one. Learn to define the focus of your community, identify archetypes and roles of its members, sustainably attract the right people, provide them with valuable content and just the right amount of engagement and involvement with the product and brand that they become invested, feel valued and stay intrigued about what’s to come.