Decentralizing Creativity: NFT as the new product

Overview

NFTs seem to be everywhere these days. They are event tickets, certifications, digital garments, art, and more. It is a whole new segment of products, not without its unique nuances. NFTs need to be created, marketed, and sold in a new way. The question is how.

Together we will explore the step-by-step process behind NFT creation and drops. We will integrate the understanding of Gen-Z values such as community, ownership, and participation. We will also look at the ways branded NFT drops allow companies to engage the new generation of consumers and create a digital community. To get inspired and learn from the best, we will study the big players in the space and how they kept it interesting in the ever-evolving Web3 economy. Even if you are just entering the NFT space, you will be able to walk away with an actionable plan to mint and drop your own NFT.